Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon's Creative is developing its augmented reality and virtual reality capabilities Credit: Falcon's Creative
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.
“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.
Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.
“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”
The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.
“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”
In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.
“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
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Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon's Creative is developing its augmented reality and virtual reality capabilities Credit: Falcon's Creative
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.
“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.
Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.
“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”
The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.
“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”
In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.
“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its
off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends
exhibition.
Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens
technology for the first time in a visitor attraction, with a new exhibition at the Florida’s
Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
Design firm Falcon’s Creative Group have revealed new details about the Avengers ride
coming to IMG Worlds of Adventure theme park in Dubai, with stereoscopic 3D media to
combine with an elaborate physical environment and special effects to bring the Marvel
Universe to life.
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being
used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
A study has found that the use of cinematic and video editing techniques can drastically
increase the aesthetic appeal and user engagement of virtual reality environments.
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions
saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]